PAY PER CLICK (PPC)_

PPC (or pay per click) services are a great marketing tool to help you attain your (KPI) key performance indicators .

Whether your aim is to boost conversions, reach a specific audience, or grow your customer base, PPC is a great route to getting your online product or service in front of the right people at the right moment.

There are lots of jargon surrounding PPC marketing, but let's keep it simple. The general basis is we place an advert for you and you only pay for that advert when it is clicked on by someone. Your adverts can appear in many different places and in a number of different forms in order to acheive your objective. For example it may be that your ads are placed in front of someone who has been specifically looking for your product or in front of someone who is just generally browsing online after having looked for a similar services.

Our digital marketing team are here to build you a campaign that is effective and tailored to your business needs. 

SEARCH ENGINE OPTIMISATION (SEO)_

To keep it simple Search Engine Optimisation is the process of improving a website to ensure that it ranks as high as possible for search engines for related search terms without having to pay for ads or placements. For example a vertical blind fitters in Manchester would want there page to rank highly when people search the term 'Verticle blind fitters Manchester' sounds simple! but there are a lot of constantly changing variables that affect this. We work on your behalf to combat these challenges. Here are some of the factors we work to improve for you in order to push you up the rankings:

-Website content
- Website navigation & speed
- Mobile design
- Indexation within the Search Engines
- Site structure and internal linking
- Links and external reputation
- Structured data markup
- Trust signals

Ready to build your digital presence?